Consumer and Competitor Reactions: Evidence from a Field Experiment
نویسندگان
چکیده
منابع مشابه
Consumer and competitor reactions: Evidence from a field experiment
In response to a price change by a single seller, it is common for the density of sellers in the market to influence both the quantity response of consumers and the price response of other sellers. Using field experiment data collected around a series of exogenously imposed price changes we find that an individual retailer with a larger number of competitors faces a more-responsive demand. This...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2007
ISSN: 1556-5068
DOI: 10.2139/ssrn.616761